If you pass the time on your commute listening to the weather forecast or playing Candy Crush, that’s fine… but it’s not going to help you at your next strategic marketing meeting.
Why not use some of your downtime – like when you’re traveling, cooking or cleaning – to stay on top of your game?
We’ve rounded up 10 podcasts that will educate, inspire and empower any social media marketer looking to gain an edge. From in-depth interviews to quick tool reviews, these podcasts are essential listening for the ambitious marketer.
In no particular order, here are our favorite social media marketing podcasts:
The Fan-Damn-Tastic Marketing Show by Mack Collier
Need to know how to position your content so that it brings in sales? Did your latest effort targeting new customers with a special deal backfire? Mack Collier’s Fan-Damn-Tastic Marketing Show podcast has the answers!
Collier is recognized by Forbes as one of the top 25 Social Media Marketers in the World, he’s the founder of #BlogChat, and he brings his 10+ years’ of experience in social media to each episode. Episodes clocks in at between 10-20 minutes, so they’re easily digestible while being chock-full of advice geared towards using digital media to connect with your current customers and turn new ones into loyal fans.
Social Pros Podcast hosted by Jay Baer and Adam Brown via Convince and Convert
Each episode features a discussion with top social media marketing pros across a wide range of companies like Priceline, HP and Qantas. Co-hosts Jay Baer and Adam Brown also dig into relevant social media trends (and passing fads), and discuss some of the most important issues of the day.
Marketing Smarts Podcast by MarketingProfs
Running about 30 minutes, each episode of the podcast discusses tools, tactics and tips from marketers. You’ll learn things like how an opera singer used social media to promote her book, how executives can embrace social, and how creating emotional brand stories can increase loyalty and generate revenue.
Content Inc. hosted by Joe Pulizzi via Content Marketing Institute
From measuring the impact of the content you create to learning why quirky works, you’ll learn specific and actionable tips for creating killer content for your own brand. And the best part? Each episode clocks in at less than 5 minutes, so you can learn something new about content marketing in the time it takes you to get ready for bed.
The Marketing Companion hosted by Mark Schaefer and Tom Webster via Grow
Mark Schaefer and Tom Webster host The Marketing Companion, a podcast that looks at the big issues and trends affecting marketing today. They explore macro topics like the future of sales and marketing in the digital era, how the creation and distribution of content will look 12 to 18 months from now, and the biggest marketing lessons of each year.
Unemployable with Brian Clark by Rainmaker.fm
To be a successful entrepreneur, you’ve got to know at least a little about marketing. Unemployable host Brian Clark knows a lot. He has started eight successful businesses, and shares his expertise on starting and growing a business on his podcast.
While some of the episodes don’t deal with marketing directly, you will find out-of-the-box ideas in sales and marketing that you can apply to your own career – whether you’re an entrepreneur or not.
The Art of Paid Traffic by Rick Mulready
While great quality content can get you far in digital marketing, it’s often not enough – sometimes, you’ve got to put a budget behind your work. The Art of Paid Traffic explores strategies and tactics for generating business by leveraging paid traffic. From Facebook ads to video ads to Amazon PPC, you’ll find a variety of techniques for making paid marketing work for you.
Online Marketing Made Easy with Amy Porterfield
Porterfield uses her own experiences as an online entrepreneur, case studies and more to put together great episodes to help you generate leads and grow your business. She discusses topics ranging from Facebook to webinars to analytics and everything else social media under the sun.
The Lede hosted by Jerod Morris and Demian Farnworth via Rainmaker.fm
While not specifically about social media, The Lede walks you through the latest tips and tricks from marketing segments that are often complimentary to what you tweet, post and update.
The Social Toolkit hosted by Jason Keath and Jason Yarborough by Social Fresh
The Social Toolkit is all about the latest info on new tools and trends in social media. From Instagram ads to Edgar to Facebook Video, you’ll learn about the cutting edge technology that you need in your own marketing toolkit.
These are our favorite social media marketing podcasts – do you have any of your own?