How much is that new Twitter follower really worth to your brand?

It’s easy to count up your Twitter followers and feel that a high number automatically means you’re doing something right – but if you don’t know what value those followers hold for your brand, that number is nothing more than a vanity metric.

Today we are excited to release The Value of a Twitter Follower – our ebook that explores how your followers can provide value.

Inside, you’ll find:

  • Examples of how your followers can impact your brand’s bottom line
  • Insights into the various types of Twitter followers and how each behaves differently
  • Three lenses through which you can view your followers and how each can inform a different dimension of your marketing efforts
  • A sample Twitter follower profile
  • Actionable tips you can apply to your Twitter marketing right away, and much more

This ebook shows you how you can slice and dice your Twitter followers to make sense of who they really are – rather than simply seeing them as a number.

If you’re a marketer looking to dig deeper into data; a business owner hoping to connect more meaningfully with your customers; or an executive looking to understand why your brand should be on Twitter in the first place, this is the ebook for you.

Download The Value of a Twitter Follower today!