Twitter is an effective place to find sales leads, build relationships with prospective customers and close deals. So effective that we wrote an ebook about how you can close deals using Twitter (shameless plug). We believe that Twitter is not only an effective tool to leverage brand awareness but also build meaningful relationships with potential leads and customers.
Companies typically start by developing a plan, choosing the right social platform, creating and launching a brand presence, integrating social media tools with business goals and then pushing out their content. However, with only 140 characters to share and a feed that updates in minutes, it can be challenging to find your voice and establish credibility on Twitter.
The trust factor is the most important piece to the Twitter puzzle. Your followers will be more likely to engage with your content and respond to your calls to action if they believe you and if they trust you.
Here’s five ways to establish trust on Twitter:
1. Be personal
Twitter users want to follow brands that they identify with. Use a profile picture that represents your company accurately but at the same time isn’t too formal. Don’t hide behind the egg and consider putting an actual face to the brand. Don’t be afraid to disclose the person behind the tweets or identify the employees that are tweeting on behalf of the company. Also make sure to update your profile with relevant information about your brand and the content you will be tweeting about. Keep your tweets conversational and insert some personality.
2. Tweet what you know
Tweet your company’s expertise. Your followers will appreciate the exclusive content you can offer on Twitter and it will make you stand out as a reliable expert and source of information.
3. Tweet regularly
Keep your followers engaged and aware of your company’s activities. Remain consistent and tweet regularly. Don’t forget about current affairs and news items. This can be easy content and will show your followers that you are engaged and interested in subjects that are of interest to them.
4. Show your support
People tend to trust and engage more with tweets that have been retweeted or mentioned by their friends, brands, organizations, and other accounts they follow. The more engagement your brand generates the more recognition and trust you’ll derive from others.
5. Content counts
Share interesting content about your company as well as content that isn’t directly related to your product or service. In order to build a trustworthy relationship with your followers you should offer content that adds value to them and aligns with their interests, even if it’s not about you. This will help demonstrate that you care about the relationship you’re building and you have valuable content that doesn’t directly impact your bottom line.
Whether you’re looking to build your brand or develop potential new business; Twitter is a great network for brands. It’s one of the most engaging channels that allows for that intimate one-on-one conversation with your customers. It allows you to handle crisis in real-time and ensure that your brands equity is in good regard. There have been a lot of Twitter Blunders but there have also been some Twitter Home Runs.
When using Twitter most businesses use it for their brand and don’t permit their people to shine. In some industries however, the people are the product and the people are the ones who need to have a voice online. If you’re looking to develop your following and become a power user on twitter here are five ways to stay ahead of the game:
- Manage your Time – If you follow some of the most popular names on Twitter like Scott Stratten or Chris Brogan you will notice they often go on long tweet sprees and then tell everyone they’ll be back tomorrow or in a few hours. This strategy isn’t limited to a few of the top folks on Twitter it’s actually a trend you’ll find among many Twitter Power users.Unlike most people who just tweet when they’re bored or have nothing else to do, they make an effort. Power users recognize the importance of blocking off time and building relationships on Twitter. Whether it’s tweeting in the morning, going heavy over lunch or during breaks – Make sure you make time for Social Media but also for your day-to-day life and work.
- Follow the Right People – A lot of Twitter users think they will become power users by joining “FollowBack” groups and constantly asking people for followers. There’s a concept that I believe in that says you’re the average of the people you spend most of your time with. If you spend your time on Twitter talking to Power Users – You have a good chance of becoming one. If you spend your time on Twitter talking to your friends about the party last weekend; you’ll still be friends but your network will stay the same.
- Multi Channel Promotion – A lot of users forget the power of the social web. The social web is the idea that every network can be connected to one another. In doing this, it’s important to understand what types of conversations are good for what medium but also recognize how you can use multi-channel promotion to your advantage. Whether you’re sharing a picture from instagram or uploading a photo with a location tag to Foursquare – Multichannel promotion can provide you with a wider reach and increased amount of content.
- Embraces the Homebase – Twitter is great for real-time content. It’s not so great for sending out content that is going to stick around for a while. The biggest challenge with Twitter is that if I’m not online when you send out your best tweet – I’ll probably never see it. The power users recognizes this, and because of that they don’t invest all of their time in Twitter. They recognize the importance of having a website (homebase) with rich content that truly allows them to tell their story through video, text and rich photography that isn’t going to carry the same shelf-life of a Twitter account.
- Recycle your Tweets – The people who use twitter at 5:00AM aren’t the same people who use Twitter at 8:00PM. Some of them are but at the end of the day, you have to understand that the same people aren’t always going to be online. Power users recognize that people who follow them aren’t going to see all their tweets and thus, send out their content more than once within 24 hours.