There is no need to talk about and validate the value of Twitter and Facebook to your business; if you still needed convincing you wouldn’t be reading this post, but perhaps could find some value in one of our earlier posts about generating sales through social media (an oldie but a goodie).
So, with that out of the way, there is a good chance at this point you are in one of two places with your Social Media strategy: 1) You are trying to fix/improve it or 2) You are in the infant stages of development and are looking for guidance. Well guess what? Either way we have you covered. If you integrate our tips into your current or infantile strategy we guarantee you’ll avoid that infamous Social Media writers-block that we hear about from so many entrepreneurs and professionals alike, not to mention avoiding some Blunders of Social Media we have talked about before.
So here it is, in plain English, a simple but effective How-to guide that will ensure you will always be producing Status updates and Tweets worth reading…
Get your Fans/Followers Involved
We have said it before, but we will say it again, Social Media is about interaction; it should be a dialogue as opposed to a monologue. The best status updates and Tweets you can send are the ones that promote interaction with your fans. Facebook provides you with more tools to organize things like Contests and Polls but that doesn’t mean you have to leave your loyal Twitter followers out of the fun; you simply have to be a little more creative. Asking your followers on Twitter a few questions in the form of Trivia is a great strategy, and encouraging them to share or Retweet something is a very effective way to tap into their network. Retweets can lead to great success for your business as they present you with an opportunity to have your business exposed to fresh eyes and new potential customers. Status updates that encourage your fans to submit pictures or video of them interacting with your business or product is often a great way to encourage interaction and dialogue.
This category is often a necessary evil of social media marketing, it’s the generic status updates and tweets that you see every business using. Mentioning holidays, famous quotes, current events and general open ended questions all fall into this category. What is good about the generic content is that it requires very little thought, and it can be scheduled well in advance (you could have salutation for every major holiday planned for the entire year all in one day). What is bad about generic content is that it requires very little thought… so, it is difficult to create very much interaction with these updates. Our advice for dealing with the generic: First and foremost keep it to a bare minimum, and second try to make it as creative, funny or witty as possible; you know everyone is going to be mentioning a particular holiday, so do your best to make your tweet or update stand out.
Promote your Website
Ultimately driving individuals to your website, is a major outcome that most businesses are seeking to accomplish as a result of their social media marketing efforts. So, if you make a major change to your website, whether it be a new design or launch of an ebook, to the updating of a price or new content on your blog, these updates make for great content that most of your fans will be interested in exploring. After all, they wouldn’t be a fan or follower if they were not interested in your business. Additionally a great strategy to use when crafting these particular status updates or tweets is to ask the opinion of your followers on the change, product or the content itself you are promoting.
Remember, there is true value to be found on social media if you’re constantly thinking about your purchasing funnel. Through channels like Twitter and Facebook you can promote your website and only strengthen your bond with the customers and guide them further down the funnel.
Keep it Exclusive
Fans love unique deals, special offers and exclusive information that you only share with them. Updates and tweets that take advantage of this fact have a HUGE potential to be shared and go viral. For example, sending a tweet that offers an exclusive deal at your store-front for twitter followers is not only going to get retweeted, but also promote loyalty among your followers as you are showing them you are willing to reward your fans on an exclusive basis- of course, the same applies to Facebook fans. Product launches and sneak-peaks for only your followers and fans also do the same to promote sharing and loyalty. Giving your fans the opportunity to occasionally exclaim, “That’s why I follow these guys!” certainly isn’t a bad thing!
So there you have it, follow these tips and you can rest assured that your updates and tweets will be interesting, provocative and viral. Above everything, remember one all-encompassing rule: If you can be unique, inspiring, witty and informative your updates will never appear stale or unforgettable.
Do you regularly use any of these tips when you interact with your fans and followers? We would love to hear about them!