A New Wave of Social Selling: Defining The Social Lead

Social media continues to change the way we do business. It’s changing how we interact with our customers, partners, suppliers and even our colleagues. It’s changed the way we do business and has changed the way we tell our brands story.

For years, we’ve looked at the concept of a business lead through the lens of a transaction. We’ve looked at a lead as a potential sales opportunity. Yet, in the past, we didn’t live in a world that was as connected as it is today. Right now. As you read this text, there are potentially hundreds of conversations about your industry, brand and offering. Some of these conversations will be highly relevant to your business while others will be nothing more than noise. Those conversations that are both relevant and engageable are what we define as a Social Lead. It’s actionable. It’s relevant. And it’s timely.

Social leads are what our platform delivers to our clients on a daily basis. We sift through the noise and find the signals that are true business opportunities for them to engage with. We’ve put together this slideshow to show you the power of social selling while redefining the social lead:



Sales is The Missing Piece of the Automotive Social Media Puzzle [INFOGRAPHIC]

Social Media and the automotive industry have a relationship stronger than Brad and Angelina. It’s one with history, successes and great tales of business accomplishing meaningful results. Whether it’s through an integrate social media campaign or a viral video; the automotive industry has embraced and conquered many aspects of social media.

We decided, we would take a look deeper into the automotive industry and how they’re using social media. To no surprise, the automotive industry is leading the way as it relates to marketing and generating buzz through social. Yet, when it comes to driving quantified sales directly through social media channels; they come up short. In only 3 days we found over 5000 potential leads for automotive dealers and brands across North America. The tweets included people explicitly stating that they were looking for a car with tweets like:

“In the market for a new car. Should i get the car i want. or swallow my pride and get the Kia soul??”

This is an untapped opportunity and one that the automotive industry is going to soon have no choice but embrace. As customers continue to use social media as their first step in their buying process, businesses will need to react and react quickly. At the time of this post, companies like Ford have already begun putting in place the infrastructure to capitalize on these leads.

Check the infographic below for key data from social media usage within the automotive industry:

Automotive Social Media | Infographic

Are you in the automotive industry and implementing social media tactics? Share some of your tips in the comments! Also, be sure to contact us for access to our exclusive beta and start using LeadSift to drive results.

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