LeadSift Joins Expanding Salesforce Marketing Cloud Social Insights Ecosystem

LeadSift enables customers to harness the power of social intelligence by generating highly relevant sales leads and connect with them in entirely new ways


Insights ecosystem taps into social data from leading social analytics vendors like LeadSift


Halifax, Nova Scotia, Canada, Oct. 19, 2012 – LeadSift today announced it has joined the growing Salesforce Marketing Cloud Insights ecosystem. LeadSift brings qualification and scoring of social leads to the Insights ecosystem, helping companies leverage the power of social to connect with customers, partners and employees in entirely new ways. LeadSift allows sales teams to quickly sift through the noise and prioritize the hottest leads to follow up with first. Timing is of essence in the social world, and contextual, timely follow-up has been proven to result in dramatically higher levels of engagement with customers.


Comments on the News

  • Social media has proven itself to be essential medium for organizations to engage with existing and potential customers,” said Tapajyoti Das, CEO, LeadSift Inc. “LeadSift sifts through huge amounts of social chatter to deliver highly targeted leads, enabling sales teams to focus on only the most relevant opportunities.”

  • Today’s leading brands recognize that social media is transforming the way they connect with customers on a global scale,” said Michael Lazerow, CMO of Salesforce Marketing Cloud, salesforce.com. “By leveraging the power of the Salesforce Marketing Cloud, partners such as LeadSift are empowering companies to take advantage of this shift and turn insights from millions of conversations about their products, brand and industry into actions that strengthen customer relationships.”

The Power of the Salesforce Marketing Cloud Social Insights Ecosystem

One of the main challenges faced by users of traditional social media monitoring tools is determining where to begin following up with such a massive amount of data. LeadSift allows users to sift through the noise and identify sales opportunities in real-time. A steady stream of relevant leads focuses sales teams on only the voices that speak to their business, with whom they can engage and potentially convert into sales.


Product Key Features

LeadSift’s package integrates seamlessly into the Marketing Cloud, allowing customers to quickly filter their data to display only relevant, top-scoring leads. Using state-of-the-art Natural Language Processing techniques that go beyond simple “intent” identification, LeadSift’s custom algorithms attach a “lead score” to each prospect. Leads are further classified as “hot,” “warm” or “cold” depending on how relevant they are to a particular business. By automating this task for Salesforce users, LeadSift can dramatically simplify their processes for identification and engagement of social media leads in real-time.


Uncover Actionable Intelligence with New Social Insights

The Insights ecosystem brings together 20 of the industry’s leading social analytics leaders to help companies accelerate their shift from passive social listening to real business results, turning insights into action. The industry’s most comprehensive solution for managing social media engagement, Insights allows customers to filter through the noise and quickly analyze large volumes of social data to generate actionable social intelligence and connect with customers in entirely new ways.


Availability and Pricing

LeadSift is now available as an add-on within the Marketing Cloud Insights dashboard. Using a new credits-based currency system, customers now have an easy and flexible way to pilot, purchase and combine social analytics offerings from more than 20 Insights partners.

  • Salesforce Marketing Cloud Basic Edition includes 1,000 Insights credits/month

  • Customers can purchase additional blocks of 10,000 credits for $100/month

  • Credits can be deployed to implement LeadSift within the Marketing Cloud  


About Salesforce Marketing Cloud

The Salesforce Marketing Cloud is the most comprehensive suite for social marketing.

Marketing Cloud is first suite to unify social listening, content, engagement, advertising, workflow, automation and measurement. By combining industry leaders Buddy Media and Radian6 to power the Marketing Cloud, brands now have a proven suite to manage all social marketing activity and access common assets in one place.


About LeadSift

LeadSift is a tool that generates highly relevant sales leads by mining large amounts of publicly available social media data. LeadSift ranks social media posts using industry focused NLP algorithms to enable sales teams to prioritize their workflow and engage the “hottest” leads first.