For brands, selling on social media is still a scary endeavour. We’ve decided that being active on social media is important for brands. The vast majority have jumped on board. Many are there but just don’t see the value. Justifying its presence is difficult in the age of shrinking budgets especially with no direct contribution to the company’s bottom line. Selling on social media and interacting with people who need your product is the next evolution and it’s already here.
If you’re interested in social media as a selling tool you’re already ahead of the curve. Big questions on your mind should be:
How do I do it right?
How do I make 1 to 1 engagement worth my time?
We’ll give you the rundown.
1. Get out there and find your customers.
Wait to be found and they will find someone else.
Just like traditional selling you need to pound the pavement make connections and meet new people.
New customers within your current followers on twitter are a small fraction of those that are out there asking for your product. Going out and interacting with users that have questions or are shopping for what you offer is key to increasing sales.
I’m sure you’ve heard about carving out a niche on Twitter but for social selling when you engage with users, potential customers see your brand as approachable and informative. This promotes a level of credibility and trust. Trust is at the heart social selling.
2.The Hard Sell is Challenging
The reason brands are scared of social media is lack of control. Direct pressure or a hard sell can backfire on social media. We’ve all seen it happen. A brand getting heavy handed or rude is more exposed on social. With the added potential of going viral they can get in over their heads simply from a series of tweets. Pressure sales don’t work when the playing field is leveled. Being delicate and courteous throughout your engagement is paramount.
3. When selling on twitter becomes a helpful resource first, sales come later.
The intention of selling out of the gates stops customers from warming to the idea and are more likely to shut down than being drawn in. After a number of these conversations users will see you as approachable with a wealth of knowledge.
4. Don’t automate your responses.
Put people on the other end and there will be a noticeable difference.
Automated messages are easy to spot. Even if it’s on social it’s still spam and will get ignored. Putting a person on the other end reinforces a personal connection.
It also helps build trust in your brand. A person behind the post personalizes the brand. Don’t worry, each response need not be completely organic. The important part is tailoring your message to be specific to the tweet the response is directed at.
5. Target Your Audience Correctly
Targeting the right people at the right time in the right state of mind
This is the biggest piece. Proper targeting and reaching out to the right people at the right time is a huge part of the battle.
To save time make sure you are looking specifically for people who need what you are selling. With other types of marketing you can target based on demographic info such as Male 18-24. Leadsift allows you to drill down to a customer’s current need. If they are asking for it on social media already, it’s becomes multiple times easier to swoop in and save the day.
Marketing has tailored itself to be one message fits all for the better part of a century. This is where that changes. It’s time to step back from untraceable TV spots or banner ads. The era of engagement has arrived, have you?
Are you wondering how to best use social media for your business to attain meaningful, measurable results? Are you wondering how to reach your customers better and how to measure what you’re doing? If so, you’ve come to the right place.
We’ve taken the time to find some of the best resources on generating sales from social media. Whether it’s by developing an inbound marketing funnel or identifying the missing pieces within your strategy, this is a list of resources that should be bookmarked by every marketer and sales rep out there.
1. Three Reasons There’s a Hole in Your Social Media Funnel
Many marketers and sales professionals are confused when they take a look at their social media efforts. It’s difficult for them to see where the gaps lie and why specific trends are showing up in their funnel. The most difficult piece is understanding why consumers are falling out of your conversion funnel. They’ve liked your page and subscribed to your emails but somewhere along the line the conversion just doesn’t happen. This post will provide you with the insights you need to identify a few reasons why there’s a hole in your funnel.
2. The Art of Turning “Likes” into Purchases
It’s challenging to go two weeks without hearing or being asked by someone what the ROI of Facebook is. People use Facebook’s stock price as an excuse and use their “young CEO” as a reason why they don’t trust the Facebook numbers. Excuses aside, the channel works. If you understand what your audience is interested in and know how to connect with them on a meaningful level; you can turn the “Likes” you generate into Dollars, and this post will show you exactly how.
3. Six Keys to Developing a Social Media Strategy for your Business
It’s very difficult to find success on social media if you don’t have a strategy in place. There are a few standards that you need to understand before diving into social media and while this post isn’t necessarily focused on sales or conversions it’s the one piece that many businesses still ignore. Identifying the reason WHY you’re doing something is just as important as WHAT you’re doing. This post identifies a few of the key pieces of developing a social media strategy for your business.
4. Seven Social Media Tactics your 2013 Budget Needs to Succeed
If the Mayans are incorrect about the world coming to an end, are you prepared for 2013? If not, this is a site that highlights a few key tactics you’ll need to consider moving forward. This piece highlights how you can better use your social connections and what you can do to expand your network’s reach beyond Facebook and Twitter. This post from Heidi Cohen offers exactly how to go about taking your efforts to the next level in the upcoming year.
5. 3 Shortcuts to Growing Your Networks in Record Time
Generating relevant, meaningful likes and followers from Twitter and Facebook was easy once upon a time. Now it’s becoming more and more difficult to generate leads that are actually relevant and can be moved into your marketing or sales funnel. This post highlights a few short-cuts that will help you grow these networks in a way that ensures your connections are actually relevant.
6. Three Steps to Social Media Lead Generation
Everyone knows how much we love lead generation from Social Media. Lead Generation needs to be baked directly into your social media sales strategy and this post shares three great steps that will help you accomplish just that. Understanding how lead generation can work through social media is a key cornerstone in setting your business up for success in social media. This post will arm you with the ammunition you need to shoot for, and hit your targets.