We have been talking about it for a while, almost under the assumption that the knowledge of how to create leads on Social Networks is engrained in every new-age, or old-school yet adaptive, businesses professional. Perhaps that was a bit hasty… and after taking a step back and looking at the big picture, we figured that it wouldn’t hurt to share our take on the almighty Social Media Lead Generation techniques everyone is seeking to master. So, without further delay, this is how we at LeadSift like generate Leads and create connections in the space, that frankly, is our Bread n’ butter. It’s as delicious as it sounds.
It’s time to be an SME
The first and important thing your social media marketing has to do is establish you or your business as an Subject Matter Expert. So, if you are the foremost authority on say, chickens, well your social media marketing better Cluck. Likewise, if you consider yourself an authority in say, Lead Generation, then you should have at least one blog post on that subject (see what we did there?)
Commit to Social
When it comes to Social Media, and most things in life, you get out of it what you put in. So, if you want your Social Media presence to grow and the leads to continue pouring in from that avenue then you have to commit to your social media presence even when you are offline. You can do this by:
- Going to Events organised by active Twitter followers
- Promote your social media presence in your other forms of marketing (ie. A radio ad that mentions to like your business on Facebook)
- Incorporate social media into your networking, like by handing out Social Media Business Cards
Be a Generous Promoter
Remember it’s not all about you! Make sure your social media marketing is a dialogue and doesn’t become a monologue. Promoting others can be just as important as promoting yourself, so pay it forward by sharing the content of others. Not only will this help to further establish your community but it will also give you the opportunity to connect with a whole new community of people.
Stay Community Oriented
So you have a blog, and a twitter account, and a Facebook fan page etc etc. But do your Twitter followers know about your latest blog post? Do your Facebook fans know you are on Twitter? Cross promotion is a great way to generate leads. So do it. We like to view all of our social accounts as pieces of a bigger community, as opposed to separate entities. Treat your accounts as such and you will maximize your lead generation potential.
There are endless approaches your business can take to developing your own social strategy, especially considering all of the content options you have, the places you can market and deliver content, and inorganic/organic marketing options. With the knowledge that no two businesses are the same, it should come as no surprise that experimenting with your marketing mix is the only way to ensure your strategy is maximizing your Social Lead generation.
So that’s how we recommend you doing it, but how about you? Have any tips that you would like to share that have allowed you to generate some solid leads? We would love to hear them, so comment below!