Five Reasons You’re Not Gaining Twitter Followers

Although there is no magic number of followers that indicates a ‘good’ or ‘successful’ twitter account, there is something to be said about having a healthily growing follower list. Ultimately a growing list of followers is an indication of the successful application of your strategy. This means your content is fresh and engaging and you’re consistent and entertaining. So, we have provided a list of 5 reasons you’re not gaining new Twitter followers to hopefully help you optimize your strategy and start maximizing the results you see from Twitter.

What are you Tweeting?
Bill Gates said it best, “Content is King”

It seems rather obvious, but if your tweets are boring people are not going to read them; a lot of businesses that are simply on Twitter because it’s the thing to do – make this mistake. The bottom line is, in all of your social media efforts you have to be compelling; realize that you are in competition for the attention of your followers and that its just as easy to click ‘Unfollow’ as it is to click ‘Follow’, so NEVER take your readership for granted.

Where are you Tweeting?
Do you treat your Twitter account the same as your job? That is, Twitter is a regular 9 to 5 commitment and stays at the office when you retire for the night? If that is the case than you are making a mistake. Twitter provides you with a unique opportunity to bring some humanity to your business, and show that even the most serious product or service can have a relatable side. Social media is about creating personal connections with people; tweeting your excitement for the upcoming #Madmen episode is not only a great way to connect with your followers on a personal level, but perhaps gain some new followers who love the Don Draper as much as you!

Who are you Tweeting?
When was the last time you followed someone new? More importantly, when was the last time you searched for someone interesting to follow. Like most things in life, you get out of Twitter what you put in. Your efforts to find interesting, entertaining and compelling people to follow not only are reflective of the values of your business but that you want your followers to have the opportunity to connect with truly remarkable people.

Why are you Tweeting?
Read the last five Tweets you have sent. Do the majority have ulterior motives, that is, are they mostly centred on a sales push strategy? The occasional sales push is perfectly fine, with good cause, but it cannot be the central focus of your Twitter strategy if you hope to obtain a steadily growing follower list. Engage.

When are you Tweeting?
It’s a subject we beat-to-death , but only because it’s the Golden Rule of Social Media. If you can’t commit to tweeting on a consistent basis your Twitter account will never be able to gain and maintain momentum. No momentum means that not only will you notice your follower count to fall off when you take a Twitter break, but your acquisition of new followers will be almost non-existent.

A well planned and optimized strategy for your Twitter account is the only way to ensure some measure of consistency and allow you to eventually begin to tweak aspects of your strategy, like content delivery frequency for example, to gain further success and untimely improve your overall strategy.
Any additional tips you feel we should include to keep your Twitter follower list healthy? We would love for you to share them… after all at LeadSift we give credit where credit is due, and we’re far from being too proud to change this list from a ‘Top 5’ to a ‘Top 6’!