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5 Tips on How to Increase your Blog Comments

The true litmus test for whether your blog is gaining traction isn’t just the almighty hit counter, or the amount of retweets your twitter promotional efforts get. At Lead Sift we feel that one of, if not the strongest indicator of the success of your blog should be the comments that your blog receives. Often times the most seasoned blog reader will scroll down to the comments before they even read the blog post itself to judge whether the post, or even website (if they found their way in indirectly, or through a back door, so to speak) is worth further exploration. So the importance of writing blog posts and following certain policies that promote comments is absolutely worth talking about, in fact we feel it is essential for any blogger that wishes for their audience to grow beyond a select few friends and family members. This is why we have compiled a top 5 list of tips that when applied regularly, will increase the number of quality comments that your blog gets.

Ask For Them
Seems kind of obvious, we know, but you would be surprised how many bloggers don’t open up this door. Perhaps some of them think it’s obvious enough having a comment box? Not so much, If you want something ask for it. So if comments are what you desire follow our lead (hint: read the last four sentences of this post) and ask for them! Tell the folks reading your post that you want to read their questions, opinions and even concerns and you might be surprised by what this invitation brings to the table.

Be Provocative
However you want to put it; thinking outside of the box, being original etc. Your content in itself needs to be something worth commenting on. Taking a stance, explaining your opinion and engaging in people to join the debate is a great way to elicit those all important social comments. Word for the wise regarding this strategy, make sure to police your comments section and not allow it to get out of hand. The last thing you want is for your comments section to blow up into something similar to that found on a youtube justin bieber video, or the majority of youtube videos comments section for that matter!

Spread the Comment Love
Sometimes the most effective way to get comments on your blog is to be an active blogger! That doesn’t mean constantly pumping out content, it means you have to play an active role on other blogs, commenting and spreading your ideas and opinions. This action will have two results: 1) it will compel the author of the blog you are reading to check yours out and likely pay your commenting forward 2) it will compel the blogs readers who like what you have to say to check out your blog and possibly leave a comment.

Promote, Promote, Promote
It’s just as important as writing your blog. You have to spread the word about your posts, or upcoming posts or even past posts if they are relevant to a specific topic at hand. In your promotional efforts, whether it be on Twitter or Facebook, a great strategy is to say you want to hear the opinions of others. For example a good promotional post that promotes comments would read, “Here’s why Twitter is the best Social Media platform, and why Facebook is the worst http://examp.le Agree or disagree?”

Commit to Interaction
It is very important to go beyond simply saying you would like comments, you must respond to them and interact with the audience that is posting the comments. When you address someone directly, the chances of them returning to your blog is increased significantly as you have shown them that their opinion matters to you as the author. When you are first starting out, every comment you receive should be directly responded to. Even if someone writes a simple compliment, you need to strictly commit to providing a unique response that further promotes the interaction. As your blog develops and grows this policy should be adhered to for as long as feasibly possible, at which point responding to groups of comments is a good policy. For instance, if ten people write a comment that simply indicates they enjoyed the post, then you can thank the ten people as a group. Make sure your response promotes further comments however.

 

So there you have it, 5 sure-fire ways to ensure your blog is comment friendly. This is the part where it gets kind of awkward… now that we’ve revealed all of our tricks, we still have to apply them- otherwise we would look slightly phony. So here it goes… Like what you read? Have an opinion or any other tips you would like to share? Well we are all ears, erm…eyes, and would love to hear (see?) from you. So post your comments below and as sure as sure can be, we will respond to each and every one of them! That wasn’t so bad, was it?

Why Social Media needs to be a part of your Sales Strategy

You are already deep in understanding the importance of follow-ups, rebuttals and how to negotiate, right? But I bet you haven’t exactly put your finger on how you can start using social media as a part of your sales strategy.

I know you’ve heard of the big name CRMs and social media monitoring companies but do you really get it? If you do, great – you’re officially the 1%. Ok, maybe not the 1% but you’re not like most people because the majority of folks working with Social Media still have a hard time finding a return on their investment.

The biggest challenge with social media is that as a business, you want to cut down the lumber and make money, not water the forest and grow trees! But it takes time and you get impatient, so here are a few key reasons why Social Media is not something you want to leave out when it comes to your sales strategy:

 

Awareness Development

 

Social Media presents your business with an opportunity to be exposed to more eyeballs.

 

The ability to get in front of the right people has never been easier. Whether you’re looking to engage the niche networks to generate leads or use the more popular social networks to build relationships; the opportunity for an increase in brand awareness can be found right here.

 

It’s important to get your name out there as much as possible as it will make more people feel as if they have a connection with you. People like to do business with people they like and know. By generating awareness on social media you’re half way there. In fact, research shows that 50% of fans or followers on social media say they are more likely to buy or recommend a company they are engaged with than one they are not.

 

Deep Information on Customers & Prospects

 

One of the greatest advantages with social media is that consumers share some of their most personal information here – whether it’s about their favourite football team or what they have planned for vacation. This information, over a period of time, gives you great insight into your customers.

 

Remember. Coffee is for closers.

 

More Relationships, More Potential

 

We place a lot of value on measuring and ensuring you have a clear idea what the Return on Your Investment is when you’re using social media. We also believe it’s important to recognize the other type of return you can have when you use social media for identifying potential leads. It’s what Ted Rubin calls the Return on Relationships.

 

Simply put, Ted describes it as the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and ¢’s. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing. With social media you have an opportunity to take this value to the next level through consistent relationship management and just letting them know you care!

 

Earlier I mentioned that people like to do business with people they know and like. Well this is where you start to establish the latter of the two attributes. In doing that you can build stronger relationships and stronger relationships will result in a stronger sales force. It’s that simple.

 

What other ways do you see social media improving your sales strategy?