Five Steps to Building a Loyal Following on Twitter

We’re all guilty of watching anxiously as our Twitter followers grow, sometimes slowly and if you’re lucky (or strategic about it) it can grow at a much faster rate. But that number doesn’t necessarily translate into success. The key to being successful on Twitter is maintaining and growing a loyal following . This means having people follow you who understand who you are and find value in what you offer.

A loyal following is engaged with you and finds the content you share useful and/or interesting. If you’re looking to build a loyal following on Twitter, here are five steps to get you started.

Have an complete profile
A current and relevant profile bio is a great place to start. A good first impression on Twitter is key to attracting new followers. Use your Twitter bio to indicate the type of content you’ll be sharing, your interests and what your purpose is. This will attract followers that share the same interests and find value in your activity. These users are more likely to retweet and share your content and engage in conversations with you.

People are more likely to connect with, and trust, a Twitter user that posts a photograph in their profile, rather than a company logo or an avatar. Although, company logos can work, it takes a lot more work to be seen as human, when your face is hidden behind a graphic.

Share intentional content
Whether it’s informative, creative, supportive, or entertaining, be intentional with each tweet. Ensure that the content you share on twitter has a purpose; it meets the needs of your followers, offers new information or is supportive of other users.

Be engaging
Being active and engaged on Twitter is arguably the most important step in developing a loyal following. Twitter is about more than just “creeping” and reaping the benefits of others’ tweets, it’s about participating in conversations and offering value. Being engaged with your network means actively replying, retweeting and sending out links that direct your followers to quality content.

Use Twitter directories
Twitter directories categorize Twitter users into areas of interest and expertise. Here you can find influencers that share your interests. Following people of high quality will enhance your credibility and give you access to quality content to share.
Schedule your tweets
Scheduling your tweets allows you to remain active even when you’re not sitting at the computer. Tools like TweetDeck or HootSuite allow you to prepare, schedule and send tweets at a later time or date. Managing your tweets through an organized schedule ensures that you are tweeting regularly without having to return to your Twitter feed to issue the release. The benefit? It gives the impression to your followers that you’re an active participant on Twitter. However, you’re not completely off the hook. You should still make time to retweet and have conversations.

The formula for building a loyal following on Twitter is simple. Spend some time focusing your identity and developing your Twitter profile and bio, engage in meaningful ways with your followers, follow people who are like-minded and share your niche, offer your followers relevant and interesting content regularly and manage your tweets using a scheduling tool. These steps will not only help you be an efficient tweeter, but will increase your follower count in no time.