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About the podcast
In this episode of the Show Me The Data podcast, Tukan spoke with Marlo Oster - Head of Marketing at WorkPatterns.
Most "marketplaces" nowadays are flooded with an over-saturation of apps, making it very difficult for new-comers to turn it into a viable user acquisition channel.
But when Marlo and the team at WorkPatterns discovered that Zoom were launching their very own app marketplace... they decided that:
A) They had to get onboard. And...
B) They had get onboard FAST. 6 months and an app later... they're now ranking #1 on Zoom's marketplace (and as a result have 5'x their user base)
During this conversation, Marlo talks through that journey from start to finish.