In this episode, Tukan spoke with the Growth Marketing Manager at Shield App, Filippo Piras.
LinkedIn... Personal Branding... both of these terms are the talk of the town at the minute for most B2B marketers. ...with many touting it to be the "new way" to drive demand.
So for this episode we invited on a true LinkedIn expert himself, Filippo Piras from Shield, to finally separate the hype from the facts.
During the conversation, Tukan & Filippo discussed:
1️⃣ What's vanity & what's not when it comes to measuring content success?
2️⃣ Shield's strategy for encouraging their employees to post content.
3️⃣ How Shield are using "social listening" to aid their outbound prospecting efforts.