In this episode, Alex spoke with the Director of Demand Generation at Aircall - Carly Dell.
Imagine getting 1,000's of inbound leads (in a matter of weeks) from markets you've NEVER sold to.
Well, that's exactly what happened to Carly Dell and the team over at Aircall, when COVID hit back in March.
They went from having predominantly "startups" and tech companies as their user base to having an influx of very "traditional businesses" needing their product... literally overnight.
And when I say "overnight" - I literally mean the day COVID broke.
Eventhough this sounds like a great problem to have - it meant both their Sales & Customer Support team has to adapt incredibly quickly.
...and in this podcast Carly discusses how the team adapted & managed to capture the demand they were presented with.