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About the podcast

In this episode, Tukan spoke with the Director of Demand Generation at Syncari, Aubrey Morgan.

Launching a new feature as a B2B company is tough... especially when every single one of your competitors is doing the same PR "feature-release"

So how do you make your new, shiny feature stand out? 🤔

Well, for today's episode we've got on Aubrey Morgan who was responsible for launching "The Data Fitness Index" - a new feature Syncari were rolling out.

In the episode you'll learn:

1️⃣ The distribution channels Aubrey leveraged to promote the feature-release.

2️⃣ How they executed a "product-webinar" to show-off the feature to prospective customers.

3️⃣ The data behind the feature launch campaign!