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HALIFAX, NS – LeadSift, a leading buyer intent data platform, is launching its newest product line: LeadSift 360.

LeadSift 360 will layer all of LeadSift’s existing intent data, mined from the public web, with research-based intent similar to that of competitors like Bombora and ZoomInfo. This will allow sales and marketing teams to have higher quality intent, and ​reach decision-makers in buying mode.

Not only will this data be layered for more data, with less noise, but each account is scored with trend-based scoring, and all scores are explained so clients can meaningfully prioritize their sales and marketing efforts.

With LeadSift 360, B2B technology companies are empowered to see the full picture of the buyer’s journey, taking the guesswork out of prospecting and creating space for tailored messaging every time.

“Being an intent data provider with our own proprietary intent signals, we are always compared to Bombora, the undisputed leader, and now more recently, ZoomInfo. And to be fair, one of the advantages some of our competitors have always had is the scale of intent signals. Millions of website visitors researching and consuming B2B topics. We had to do something about it.” says Tukan Das, CEO

“You can now get a consolidated and prioritized view of all B2B buyers across the entire web delivered to you every day. Whether they are researching the web about your competitors, reading an article about your industry, asking a question on a social media platform, making a new executive hire, attending an industry event. This means B2B tech companies can close revenue faster.” 

About LeadSift

LeadSift is an intent data provider helping B2B technology companies identify in-market customers at the contact level and reach them with relevant messaging. Moving beyond targeting by static profile elements like title or company size, LeadSift shows you who is engaging with competitors, keywords, and events that are relevant to your company from the broadest intent data sources on the market. Learn more about LeadSift.