Marketers can now leverage contact level Intent data across multiple digital channels using Intentsify’s data activation platform.
HALIFAX, NS (July 16,2020) – LeadSift, a leading buyer-intent data platform, and Intentsify, a powerful intent data activation software, are partnering up to deliver and activate intent data for B2B companies at the contact and account level.
This strategic partnership will allow B2B marketing teams to pinpoint which contacts and companies are actively researching specific solutions and product categories or engaging with their competitors, and then act on that intel to engage identified accounts, quickly and meaningfully.
More than just buyer intent data, end users benefit from an ultra efficient, turnkey solution–including intent-driven programmatic advertising and lead generation–resulting in increased target-account engagement, conversion rates, return on media spend, and brand experience. A once tedious workflow becomes an effective way to quickly adjust demand generation efforts according to changing market needs.
“One of the biggest challenges with Intent Data is properly actioning it.” says LeadSift CEO Tukan Das. “To properly leverage intent signals – marketers need to reach buyers via multiple different channels – targeted ads, personalized email nurtures, content syndication programs. Partnering with IntentSify will allow marketers to make activating the Intent Data super easy – while measuring the exact impact on their pipeline”
“The incredible value of intent data has been proven,” says Intentsify co-founder, Mike Kelly. “Unfortunately, converting intent insights into impactful actions is an immense roadblock for many B2B marketing teams. By combining two complementary intent data sources, the new integration with LeadSift not only provides marketers with a more powerful view into prospects’ interests and readiness to buy, but it also helps ensure such prospect intel translates to meaningful, demand-generating engagements.”
“When two uniquely different data sets both identify the same intent signals, that’s powerful,” says John Phillips, Director, Partnerships & Demand Generation at Nerdery. “When you have a solution that aggregates and digests those signals for you, and then helps you act on those signals to engage prospects, that’s even more powerful, because it’s efficient. That’s exactly what this partnership provides.”
LeadSift is an intent data platform for leading B2B technologies companies helping them identify in-market customers and engage with them with relevant messaging. Moving beyond targeting by static profile elements like title or company size, we can show you who is engaging with competitors, keywords, and events that are relevant to your company from the public web. Learn more about LeadSift.
Intentsify makes intent data actionable for B2B marketers. Intentsify’s Intent Activation software, built upon our proprietary intent data, aggregates numerous intent data sources, amplifies the strongest buying signals, and converts insights into actions via integrated programs. The result: more impactful intent-driven insights and actions, enabling you to scale demand and pipeline velocity, while saving time and resources. Learn more about Intentsify.
Both companies will be hosting a webinar with other B2B industry leaders on July 21st. Register here to reserve your spot or catch it on-demand.