How a SaaS CEO is Dealing With The Economic ChangePosted on 17 Apr
Step up your communication. From upping your Slack game, to checking-in with every member of your team asking them what they need to be set up properly.
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Being relaxed with not having a full day’s worth of work.
• Some days the energy will be low and that’s OK.
• Be flexible with hours of work, let them deal with personal/family issues first.
Being super transparent with the team about the key business metrics (runway, funding, etc.).
Their entire year was based on going to conferences.
• So they had to quickly adapt their marketing strategy pivot to attending and sponsoring Virtual Events being held by other companies.
• Also doubling down on Outbound Marketing and Sales campaigns.