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intent data wins, failures, and how they happen.

From experts, users, and skeptics.

Hell-Bent on Intent

Intent data is everywhere. But can B2B marketers use it to impact revenue? Does it even work?

In each episode, we dive deep into intent with experts and skeptics to lift the black box around the data. Time to break down what this data is, how it works, and what it means for the B2B tech world.

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Does intent data even work?

Kamil Rextin/42 Agency

Episode summary

Dee Acosta/Metadata.io

Episode summary

David Crane/Intentsify

Episode Summary