It’s easy to share digital marketing knowledge these days – but sharing wisdom is a different matter.
We’ve compiled the best tweets from top digital marketers, so you can tap into their combined wisdom:
Stick with what you love
Folks like Mitch Joel, and David Meerman Scot have one piece of advice: do what you love, and don’t stop (and surround yourself with people who share this attitude).
Mitch Joel (@mitchjoel)
I started blogging 12 years ago today. Here's why I still bother with it… http://t.co/tTX0XsIWsl
— Mitch Joel (@mitchjoel) September 29, 2015
David Meerman Scott (@dmscott)
"Hire people who create content by nature, not arm twisting. You don't want content creation to be a chore." – @mvolpe at #mpb2b
— David Meerman Scott (@dmscott) October 21, 2015
Experiment
Buffer consistently shares its own social media experiments with its audience, Social Media Examiner offers up hands-on, practical advice from its large roster of great contributors, and HubSpot creates reports and useful guides. The bottom line? Experiment with all of the tools in your digital marketing shed.
Buffer (@Buffer)
We share everything we know about Twitter polls. Have you tried them? https://t.co/xsAk8Y5UUt pic.twitter.com/BnBnYjLHDH
— Buffer (@buffer) October 25, 2015
Social Media Examiner (@SMExaminer)
How to Use #Facebook Insights to Improve Your Engagement https://t.co/2cM2AKEjBF by @AndreaVahl pic.twitter.com/VpGrrFJ9lA
— SocialMedia Examiner (@SMExaminer) October 25, 2015
HubSpot (@HubSpot)
75% of marketers get more email than 3 years ago. Don't lose out on poorly optimized emails: https://t.co/5aRrNqWuSP pic.twitter.com/Qkj3Oue5co
— HubSpot (@HubSpot) October 25, 2015
Be a professional
Want to know how to act like a digital marketing professional? Let the pet peeves and observations of pros like Marketing Profs and Vala Afshar be your guide.
Marketingprofs (@MarketingProfs)
Pet peeve: When writers write a piece like "10 Reasons You Should Adopt [insert new thing here]" & then NEVER ADEQUATELY DEFINE the thing.
— Ann Handley (@MarketingProfs) October 18, 2015
Vala Afshar (@valaafshar)
Here's how to get lucky:
Stop complaining.
Stop making excuses.
Stop pretending.
Stop showing up late.
Stop waiting.
Stop finger pointing.
— Vala Afshar (@ValaAfshar) October 26, 2015
Stay up-to-date on trends
Whether it’s the latest emoticons, analytics tools, Twitter techniques or influencer marketing, you’ve got to know what’s trending on digital media and how to adopt it.
Social Media Today (@socialmedia2day)
How do #marketers feel about the new #FacebookReactions? It's complicated: https://t.co/m1q75FUpb0 by @adhutchinson pic.twitter.com/9PxRVDpqEp
— Social Media Today (@socialmedia2day) October 26, 2015
Jeff Bullas (@jeffbullas)
4 Cool Competitive Analysis Tools Every Digital Marketer Should Use
https://t.co/8TFecSQaPM #digitaltools pic.twitter.com/EcC3HQG3ao
— Jeff Bullas (@jeffbullas) October 25, 2015
HootSuite (@hootsuite)
Do you use the social media rule-of-thirds? https://t.co/1cOc446O8I Tests to do on Twitter right now pic.twitter.com/J94wntXeTu
— Hootsuite (@hootsuite) October 26, 2015
Michael Brenner (@brennermichael)
Influencer Marketing And How To Amplify Your Content https://t.co/iCfjxHTMjb
— Michael Brenner (@BrennerMichael) October 26, 2015
Neil Patel (@neilpatel)
23 Snazzy Blogging Tools Every Professional Content Marketer is Using https://t.co/cl15HF1mrs
— Neil Patel (@neilpatel) October 20, 2015
View digital marketing holistically
No single piece of the marketing puzzle exists in a vacuum. Many of the pros make a point to tweet about integrating social with digital with PR with sales.
Koka Sexton (@kokasexton)
The ROI in PR can be measured through social media. Your social and content teams should sit together with PR. #commsconnect
— Koka Sexton (@kokasexton) October 23, 2015
Brian Carter (@briancarter)
Now the marketer must become an advertiser and the advertiser must become a psychologist. Disagree with either? You're 5 years behind.
— Brian Carter (@briancarter) October 20, 2015
Who do you love to follow on Twitter for digital marketing advice? Let us know!