Expert Opinions in Your Sales Prospecting

Posted on 13 Apr

People want to focus on how to keep their business running strong and not how to do better sales and marketing – so address your message accordingly.

Watch Video Now

Key Takeaways

It’s time to Stop, Pause and Pivot your Prospecting Strategies:
• STOP your automated templated emails for 2019 and early 2020
• PAUSE to create a framework for new messaging
• PIVOT towards a new sector or emerging market with opportunities

The Keep-It-Honest Framework for Messaging:
• Lead your outreach with subject line “Seeking Advice/Feedback”
• Ask them how they are doing and adapting their strategies
• Be honest about your current situation and how you are currently adapting.
• Share your insights on what you are seeing in the market
• End your message with “Hang tough” not “Cheers”

Follow up with 4/5 decision makers within your existing opportunities (middle funnel leads) with content that they find valuable to help them run their business:
• It could be a survey you conducted
• It could be your summary/thoughts of an executive brief prepared by an Research Firm
• It could be something you noticed about this account or their industry in general

No Comments

Post A Comment