by Olivia | Jul 22, 2020 | Uncategorized
Problem
NSBI and Branham Group teamed up to help Nova Scotian companies to book meetings at the latest Dreamforce 2016 conference. There are over 170,000 of attendees at Dreamforce, so Peter Wolchak (Chief Analyst @ Branham Group) was brought on to help create sales opportunities for his clients by booking meetings with potential prospects at the conference. Provided with just a list of exhibiting companies at the show – it was a daunting task for Peter to figure out the decision makers at these organizations and also identify who will be attending.
Solution
Branham Group teamed up with LeadSift to help Peter identify executives that would actually be attending Dreamforce. Filtering the data based on Job Title, Seniority and Industry parameters – made the task of getting key contacts at target organizations a breeze. The information also included direct contact information along with social profiles, so that Peter would be able to reach out directly to these contacts and not worry about manually searching databases for the contact info.
In addition to the net new prospects, LeadSift was able to help harness the power of Account Based Intelligence by providing the contact information for different decision makers in the account that he was already working on. He saw much success when these contacts were brought forward and was able to book multiple meetings for his clients.
Results
Within just a few days of using LeadSift, Branham Group was able to book multiple sales meetings for his clients. Starting out his goal was to book 6 meetings per client, however he ended up doubling that number and was able to book 10-12 meetings for each client. The fact that LeadSift provided direct contact information to executives that were attending Dreamforce, saved Peter several hours of manual research and allowed him to focus on the actual outreach.
“Not only did LeadSift benefit Branham Group for this project but I can see working with LeadSift in the future.”
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About Branham Group
Branham Group provides “Go to Market” direction to the global Information Technology products and services companies; particularly those that want to harness e-Business opportunities. Branham Group acts as an information channel for the future of business in a wired world, helping clients understand and leverage emerging and emergent technologies.
As enterprises expand worldwide in search of new markets, the need for complementary global and local business intelligence increases. All of Branham’s analysis, strategies and recommendations are based on our own primary research that covers the global market. We uncover and document latest developments, following user trends and next generation IT leaders. Over the last decade, Branham has assisted world leaders in software, hardware and services. Through our vast understanding of the IT Market, we have been able to deliver meaningful insight to our clients in the areas of planning, marketing, and partnering.
About LeadSift
LeadSift identifies B2B prospects based on intent signals, qualifies them, and delivers them to your inbox. Whenever a prospect engages with your competitor’s content, or content published within your industry, LeadSift will discover and deliver them directly to you – complete with verified and accurate company and contact info.
by Olivia | Jul 22, 2020 | Uncategorized
Problem
Abacus being a digital agency generates over 70% of their demand from
Inbound/Paid Marketing. However, only depending on Inbound or Word of mouth was creating a growth ceiling.
They wanted to explore a targeted outbound marketing strategy by identifying the right people to talk to at the right time.
Solution
Abacus reached out to LeadSift, with the goal of identifying and connecting with the right companies, where they could contribute with relevant and actionable value, and thus growing their own pipeline.
As part of their intent data driven outbound strategy, Abacus segmented their Intent triggers into 3 broad categories:
- Competitive Engagement: identify companies that were engaging with other agencies in their space
- Topic Engagement: identify companies that were consuming/engaging with content about relevant industry topics
- Event Attendance: identify companies that were attending/sponsoring a few key digital marketing conferences
For each of the Intent trigger types, Abacus created three highly personalized Nurture streams with different calls to action. Each Nurture stream had between 4 and 7 touch points over Email and Social Media.
Results
Within a month of using Intent data from LeadSift for their outbound campaigns – Abacus noticed a significant increase in their pipeline.
For two their nurture streams (Competitive Engagement & Topic Engagement) the Call-to-Action was booking a consulting meeting with the prospects and they booked meetings at the rate of 5% and 6% respectively. Average industry rate of response from cold emails is less than 1% and Abacus was booking meetings 5X times the industry average in a highly competitive market.
For their nurture stream based on Event Attendance – they used a more top of the funnel Call-to-Action and shared a piece of related content. For this campaign they got 17% positive reply rate.
“LeadSift helped us accelerate growth and unlock scale by connecting with the right companies at the right time.”
Using LeadSift Intent triggers along with a smartly created Outbound Nurture stream – Abacus was able to rapidly scale their outbound efforts and generate MQL’s. LeadSift added a firepower that not only made a significant contribution to growth but also gave an almost instant ROI.
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About Abacus
Abacus is a Facebook and Instagram Advertising agency specializing in advanced social media performance. They are currently the #1 Facebook Ad Agency – working with some of the largest brands helping with their paid social efforts.
About LeadSift
LeadSift identifies B2B prospects based on intent signals, qualifies them, and delivers them to your inbox. Whenever a prospect engages with your competitor’s content, or content published within your industry, LeadSift will discover and deliver them directly to you – complete with verified and accurate company and contact info.
by Olivia | Jul 22, 2020 | Uncategorized
Problem
Lola was looking to grow their database with high quality net new leads, especially those that fit their target persona and were showing interest in relevant topics online. They did not have any automated way of scaling their database and were looking for a way to add more contacts on an ongoing basis.
Solution
When Lola started working with LeadSift, they were able to get a constant flow of net new leads showing Intent Signals directly into their marketing automation platform (Marketo). These leads have quality contact information, relevant job titles, and fit their ideal customer profile. Lola nurtures these leads with automated marketing campaigns and enables their sales reps to reach out to them based on their score.
Results
LeadSift has been critical for Lola’s success in building out their database with net new leads and target accounts exhibiting Intent Signals.The data is of high quality and has helped their sales team create new opportunities every month. The leads sourced from LeadSift have allowed Lola to hit its monthly net new lead goal on a regular basis.
“LeadSift has helped us generate a high quantity of net new leads that fit our key personas and ideal customer profile. These leads are added to our database automatically and have quality contact information. With LeadSift, we’re able to consistently grow our database with exactly the people we want to market to. It has been key for us hitting our monthly net new lead goal on a regular basis.”
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About Lola
Lola is the #1 rated business travel management platform that allows companies to book, manage, and save money on corporate travel.
About LeadSift
LeadSift identifies B2B prospects based on intent signals, qualifies them, and delivers them to your inbox. Whenever a prospect engages with your competitor’s content, or content published within your industry, LeadSift will discover and deliver them directly to you – complete with verified and accurate company and contact info.
by Olivia | Jul 16, 2020 | Uncategorized
Marketers can now leverage contact level Intent data across multiple digital channels using Intentsify’s data activation platform.
HALIFAX, NS (July 16,2020) – LeadSift, a leading buyer-intent data platform, and Intentsify, a powerful intent data activation software, are partnering up to deliver and activate intent data for B2B companies at the contact and account level.
This strategic partnership will allow B2B marketing teams to pinpoint which contacts and companies are actively researching specific solutions and product categories or engaging with their competitors, and then act on that intel to engage identified accounts, quickly and meaningfully.
More than just buyer intent data, end users benefit from an ultra efficient, turnkey solution–including intent-driven programmatic advertising and lead generation–resulting in increased target-account engagement, conversion rates, return on media spend, and brand experience. A once tedious workflow becomes an effective way to quickly adjust demand generation efforts according to changing market needs.
“One of the biggest challenges with Intent Data is properly actioning it.” says LeadSift CEO Tukan Das. “To properly leverage intent signals – marketers need to reach buyers via multiple different channels – targeted ads, personalized email nurtures, content syndication programs. Partnering with IntentSify will allow marketers to make activating the Intent Data super easy – while measuring the exact impact on their pipeline”
“The incredible value of intent data has been proven,” says Intentsify co-founder, Mike Kelly. “Unfortunately, converting intent insights into impactful actions is an immense roadblock for many B2B marketing teams. By combining two complementary intent data sources, the new integration with LeadSift not only provides marketers with a more powerful view into prospects’ interests and readiness to buy, but it also helps ensure such prospect intel translates to meaningful, demand-generating engagements.”
“When two uniquely different data sets both identify the same intent signals, that’s powerful,” says John Phillips, Director, Partnerships & Demand Generation at Nerdery. “When you have a solution that aggregates and digests those signals for you, and then helps you act on those signals to engage prospects, that’s even more powerful, because it’s efficient. That’s exactly what this partnership provides.”
To learn more about this partnership please reach out to: [email protected] or [email protected]
About LeadSift
LeadSift is an intent data platform for leading B2B technologies companies helping them identify in-market customers and engage with them with relevant messaging. Moving beyond targeting by static profile elements like title or company size, we can show you who is engaging with competitors, keywords, and events that are relevant to your company from the public web. Learn more about LeadSift.
About Intentsify
Intentsify makes intent data actionable for B2B marketers. Intentsify’s Intent Activation software, built upon our proprietary intent data, aggregates numerous intent data sources, amplifies the strongest buying signals, and converts insights into actions via integrated programs. The result: more impactful intent-driven insights and actions, enabling you to scale demand and pipeline velocity, while saving time and resources. Learn more about Intentsify.
Both companies will be hosting a webinar with other B2B industry leaders on July 21st. Register here to reserve your spot or catch it on-demand.
by Olivia | Jul 16, 2020 | Uncategorized
Problem
Vidyard is always looking for new and innovative ways to bring leads into their sales and marketing pipeline, from traditional sources like trade shows and paid media to inbound content.
While these activities do bring in a good amount of quality leads, some are time consuming and not scalable. Content-based lead generation in particular was a problem: Vidyard’s Marketing Manager, Jon Spenceley, was spending three to four hours a week manually scouting for signals on blogs and social channels to see if people were engaging with their competitors or industry content.
“The tediousness, significant time commitment, and lack of scalability meant that this type of lead generation often got pushed to the back burner,”
Solution
In their efforts to expand their pipeline, Vidyard turned to LeadSift. Building on the methodology already in place at Vidyard, LeadSift deployed an automated system that discovers leads that have engaged with industry or competitor content and then forwards those directly to the sales and marketing team.
Each qualified lead is associated with their social media accounts, enabling the team to engage prospects across different channels without having to spend valuable time searching for contact information. The leads are also integrated into Vidyard’s marketing automation system, which makes them easy to sort, access and follow-up on.
Results
Within just a few short weeks of using LeadSift, Vidyard has already booked several sales meetings and created significantly large sales opportunities. Plus, Spenceley now has more time to think strategically and
focus on big picture items.
“LeadSift has made obtaining new marketing qualified leads exceptionally easy,” says Spenceley. “My time has been freed up, and we can now scale our outbound efforts as we grow.”
LeadSift provides Vidyard with 70 percent net new accounts, with the other 30 percent being older leads that had gone cold, now reintroduced into the buying journey. This is an interesting development for Vidyard, as they can see which leads, previously in their pipeline, are sending signals for them to reengage. These, along with new leads, can be warmed up via social selling and outreach campaigns to ultimately create more customers.
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About Vidyard
Smart marketers know that people want video. Everyone craves it, relates to it, and most importantly, presses play. But smart marketers also know that you need more than just eyeballs on your content. That’s where Vidyard, the Video Platform for Business, comes in. Simply put, Vidyard gives you the power to create better, stronger business results, like more (and better!) leads, more pipeline, and more customers.
Here’s how:
- Generate more leads: Video isn’t just for brand awareness anymore. Use calls-to-action and other video events to identify exactly who is interacting with your content. Identify the highest-quality leads, faster. Enhance lead-scoring, segmentation and more by getting video engagement data about each individual viewer in your current marketing automation platform.
- Close more deals: Video engagement data about each viewer is priceless. Or is it? Your sales team can turn your insight-full data into dollars and cents that have a real impact on your business.
About LeadSift
LeadSift identifies B2B prospects based on intent signals, qualifies them, and delivers them to your inbox. Whenever a prospect engages with your competitor’s content, or content published within your industry, LeadSift will discover and deliver them directly to you – complete with verified and accurate company and contact info.
by Olivia | Jul 16, 2020 | Uncategorized
Problem
The Social Horse Power sales development team had no shortage of leads. Their problem was not the number of leads coming in – it was the quality of leads they were seeing. After testing dozens of lead generation tools to amp up their outbound sales prospecting, Social Horse Power was burnt out – most tools were either providing static lists of data that the sales team had to waste hours sifting through each week, or else the price per lead was simply too high.
Solution
Frustrated with costly or time-consuming lead generation tools, Social Horse Power turned to LeadSift. By picking up on intent signals from across the web, LeadSift provides Social Horse Power with the most relevant leads at the right time.
“Generally, with lead generation you have to choose between time management, quality and cost,” says Alex (Xan) Wynne-Jones, Advocacy Analyst at Social Horse Power. “LeadSift is the only provider we’ve worked with that is able to get us super high quality leads for a lower cost and zero time spent rummaging through data. I would recommend LeadSift to anyone who is serious about filling their pipeline with high quality, high conversion leads.”
Results
Using LeadSift, Social Horse Power has gained more qualified leads than with any other tools they have used in the past.
“We are currently running more than ten lead generation tools, and LeadSift easily gives us the best conversion, highest quality, and most comprehensive data,” explains Wynne-Jones. “From the leads provided by LeadSift, we have seen our conversion from cold lead to prospect go up to 20 percent.”
The LeadSift team has been actively customizing and adjusting Social Horse Power’s campaign during the course of several months to ensure that the search terms, keywords and verticals being covered are relevant and continue to bring in opportunities.
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About Social Horse Power
Social Horse Power is the leader in Employee Advocacy and Brand Ambassador programs. Based in Toronto, Ontario, Social Horse Power allows its users to create and manage hundreds of thousands of social media brand ambassadors in one central location, activating and encouraging employees and top customers to talk about their brand on social media. Using Social Horse Power’s social selling tools, clients can attract new customers, empower current customers to amplify their message, and measure performance using leading-edge analytics reports.
About LeadSift
LeadSift identifies B2B prospects based on social signals, qualifies them, and delivers them to your inbox. Whenever a prospect engages with your competitor’s content, or content published within your industry, LeadSift will discover and deliver them directly to you – complete with verified and accurate company and contact info.
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