In recent years, the tablets and smartphones have been the hot topics amongst electronics and devices. Whether we’re talking about the Kindle, iPad or the various smartphone battles such as KitKat and iOS the fact remains, laptops are rarely a part of the discussion. Yet, the death of laptop has been greatly exaggerated. People still want them and people are still buying them.
To better understand the demand around laptops, we took a sample of more than 10,000 tweets and analyzed them. We did this with the intent of uncovering insights and trends as it relates to social media users and their preferences for laptop devices. The results surprised us and gave us a wide range of insight that we’re sharing with you in the infographic below.
One of the key insights that shocked us was the chokehold that Apple has on the laptop market. While it may not be the leader in laptop market share around the world, there’s no question that the marketing behind Apple has resulted in a serious demand. People want Mac products. Whether we’re talking about the MacBook Pro or the MacBook Air, the numbers still point to Apple as being number one and number two on the most wanted list. Check it out and let us know what you think in the comments: