5 Tools That Make Social Selling EasyPosted on 26 May
Your sales reps need the right tools to get the job done. But with hundreds upon hundreds of social selling tools out there, how do you choose which ones to focus on?
We’ve hand picked our top 5 tools that make social selling easy, so you can empower your sales reps to be their most authentic, efficient and effective – without spending weeks testing and discarding useless candidates.
HootSuite is a great marketing tool, but it can also be a powerful social selling tool. You can set up multiple streams to monitor keywords, sales territories and more in real time, so that your team can jump on opportunities fast. It is a highly collaborative tool, and allows each of your reps and the members of your marketing team to see what the others are doing. And one of our favorite social selling features? The ability to schedule pre-approved content to be sent directly from each reps’ social accounts, to educate and share with prospects.
Socedo gathers data from Twitter and presents you with prospects that are showing an interest in your space. They deliver prospects based on keywords that you provide, and use an automated engagement flow to follow, contact and direct your new audience to a landing page. Social data from Socedo can be plugged into the most popular marketing automation systems, like HubSpot, Salesforce and Marketo, for a better understanding of your prospects.
rFactr helps your sales and marketing teams become more aligned, and enables sales reps to share the right content with the right prospects. Marketing can easily create and share content with your sales team, and with a click of a button, your reps can post it to their social networks. rFactr also provides insight into key influencers, decision makers and prospects, and how they are engaging with your content.
Nimble is a comprehensive social sales and marketing CRM. It uses social data to pull in prospects automatically, giving your sales team leads without the headache of data entry. It also shows your entire team all of the interactions between a prospect and your company, and helps schedule touchpoints to keep prospects engaged.
PeopleLinx empowers your sales team with individual guidance, personalized recommendations and marketing-curated content. It can be used to prompt reps to take actions, alert them to engaged prospects, and help them avoid inactive deals. And it pairs with data from popular CRM platforms to provide insight into the impact of your reps’ activities.
We don’t want to toot our own horn (which is why we didn’t include ourselves in the top 5!), but LeadSift is a fantastic tool to add to your social selling program. We deliver leads based on intent data from across the web, and help you reach out to prospects that are expressing an interest in your product, your competitor or your industry.