A lot has been said about social media marketing, and it can be difficult to wade through the hundreds of articles, blog posts and resources that filter through your inbox and social channels every week.
That’s why we’ve created a list of the best resources out there. You don’t have to dig around through email newsletters, hope for a gem found via search or wait for someone to tweet the next greatest resource: they’re all here.
These articles offer unique, compelling and actionable ideas for social media marketers to take away and apply to their day-to-day right away. They are the cream of the crop, and they’re all yours.
In no particular order, here are our picks for 10 great articles about social media that you need to read:
1 A Month’s Worth of Simple Social Media Growth Hacks and Experiments by Kevan Lee at Buffer
Wouldn’t it be great to grow your social media accounts exponentially over the next 30 days? Kevan Lee over at Buffer has some great growth hack ideas to do just that.
This article is full of innovative tips like embedding tweets at the bottom of your blog posts, creating images to share quotes, changing the background or adding a small company logo to your social media headshot and more.
You can implement these tips over the next month, and measure to see which ones improve your social media growth and engagement the most.
2 How to Use Your CEO’s Twitter Account to Build Brand Loyalty by Andrea Fryrear at Convince & Convert
One of the best ways to earn trust on social media is to encourage your company’s CEO to create his or her presence. This showcases your company’s leadership and adds a personal touch – but it isn’t always easy.
This article discusses the benefits and tactics of getting your CEO, and it even includes template tweets to get your fearless leader started.
3 How to Generate Traffic & Leads with Influencer Marketing by Tom Whatley at Seraph Science
Influencer marketing has been a buzzword in social media for some time now, and for good reason: influencers are one of the best resources to amplify your content and increase your reach.
Seraph Social provides a great overview of how to create an influencer marketing campaign, from setting goals to identifying the right influencers, building relationships and measuring the results.
If you’ve been toying with the idea of running an influencer campaign, this guide is a great place to start.
4 How to Validate that your Social Media Marketing Strategy is Working by Ian Cleary at RazorSocial
What’s better than a resource that also includes its own list of other great social media resources? RazorSocial provides a round-up of great articles that can help you develop your own social media strategy, then continues to dive into its own tips for validating whether that strategy is working.
This article goes into depth regarding Twitter, Facebook, Pinterest and other analytics, so you can learn how to measure the success of your social media strategy.
5 12 Ways to Improve Your Social Media Profiles in One Hour or Less by Evan LePage at HootSuite
Short on time? This is the article for you! If you’ve only got an hour, try implementing these 12 tips from social dashboard giant HootSuite.
Many of the tips are simple, like ensuring your profile picture is consistent across all of your social networks, but by going through this article and treating it like a to do list, you will come away with a vastly improved social presence in just about an hour.
6 How To Change From A Social Media User Into A Social Media Leader by Dave Larson at kissmetrics
Dave Larson, famous for his ultra-helpful Twitter account @TweetSmarter, offers up secrets of the Twitter pros in this article. He shares his own best practices for growing a Twitter account – both in terms of visibility and reputation – based on his experience growing @TweetSmarter to over 300,000 followers.
By following these tips, many of which are not well-known, you can create a spectacular Twitter presence that people will flock to in droves.
7 The Social Media Manager’s Daily, Weekly, Monthly Checklist by Kevan Lee at Buffer
Organization is at the heart of most social media managers’ success, so it’s no surprise that our second article from Kevan Lee at Buffer speaks to this topic.
If you’ve ever struggled with choosing which tasks to do right now and which ones can be tackled later, or if you’re overwhelmed with a task list that seems to grow and grow without end, you need to read this article.
The article outlines exactly what you should be doing daily, weekly, and monthly to keep your profiles fresh and interesting. You can even print off a checklist and keep it by your desk so nothing slips through the cracks.
8 How to Build a Strong Social Media Presence For Your Business by Rebekah Radice at RebekahRadice
Are you using images effectively on social media? What about reputation monitoring? Or an editorial calendar?
Rebekah Radice explores many ways that you can take your social media strategy from bland to inspiring. The ideas in this article will help you both organize your efforts internally, and create better content to attract a larger audience.
9 All the Social Media Metrics You’re (Probably) Forgetting by Evan LePage at HootSuite
Metrics are the holy grail of many social media marketers. Being able to point to numbers that can be tracked to a return on investment is difficult, but attainable.
In this article from HootSuite, you’ll learn about four metrics that you’re probably overlooking – but that could show you exactly how and why your social media efforts are impacting your bottom line.
10 The Anatomy of a Sharable, Linkable & Popular Post: A Study of Our Marketing Blog by Matthew Barby at HubSpot
If blogging is part of your content strategy, this resource can’t be overlooked. One of the biggest names in inbound or content marketing, HubSpot, explores over 6,000 of their own archived blog posts to see which ones got the most traffic via social media.
We won’t spoil the results (you’ll have to read it to find out), but you’ll learn about the optimal length of a blog post and title, the most-shared topics, how effective anchor text is and more. All of this can be tied back to your social strategy, so that your blog and social profiles work in harmony to bring you massive amounts of traffic.
These are our favorite social media resources of the moment – do you have any to add?