In a nutshell, this is how LeadSift works
We don’t really move slow. We crawl, as in through the data. Everyday we crawl through major social networks representing over 500M posts. Our data is updated every second and it is made available for ongoing in-depth analysis. Anytime someone expresses an intent to buy your product or one of your competitor’s, it shows up in our dashboard.The data is broad, deep and wide to capture a comprehensive view of an individual and their habits, trends, preferences and lifestyle attributes. This is only the start of getting you to your target audience. We also index over 180M most active social users for you to gather insights from and reach.
Next, we start to categorize the data around the important things like your customers, prospects, industry and affinities. Using over 50 signals from text, network graphs, and meta-data - our machine learning algorithms can classify who the person is, what they are talking about and where in the buying journey they are. From these categories we start to build profile attributes that can drive your media, creative, content and marketing strategies.
Sounds painful but it really isn’t. We are just continuing to further refine our data. For every user collected in our system, we extract over 100 attributes about them, ranging from demographics, psychographics and behavioral information. And using only publicly available data, we can infer and predict consumer’s intent and interests with high accuracy. This 360-degree view of the consumer enables you to reach in-market audiences with creatively relevant and timely messages across all channels.
With a combination of comprehensive data and actionable insights, we reveal hidden opportunities so you can make smarter marketing decisions. The intuitive exploratory search interface, allows you to seamlessly drill down into the data to identify trends and patterns. Visual representation provides a high level overview of your brand, competitive benchmarks and industry trends in real-time.
Smarter marketing means putting our data and insights to work for you. Differentiate your messages cross channel and reach your audience everywhere with highly relevant creative. Achieve sought-after personalized engagement at scale.