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    Seven Types of Fans & Followers You’ll Find on Social Media

    Embracing your existing fans and followers is a great way to increase your brand engagement and revenue. Although it isn’t as sexy as acquiring new customers, studies show that keeping old customers is a more lucrative focus. It’s so effective that  companies that prioritize the customer experience generate 60% higher profits than competition. But that experience cannot be limited to the moment in which they buy from you. Instead, you need to focus on building and nurturing the relationship over the…

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