Are you wondering how to best use social media for your business to attain meaningful, measurable results? Are you wondering how to reach your customers better and how to measure what you’re doing? If so, you’ve come to the right place.
We’ve taken the time to find some of the best resources on generating sales from social media. Whether it’s by developing an inbound marketing funnel or identifying the missing pieces within your strategy, this is a list of resources that should be bookmarked by every marketer and sales rep out there.
Many marketers and sales professionals are confused when they take a look at their social media efforts. It’s difficult for them to see where the gaps lie and why specific trends are showing up in their funnel. The most difficult piece is understanding why consumers are falling out of your conversion funnel. They’ve liked your page and subscribed to your emails but somewhere along the line the conversion just doesn’t happen. This post will provide you with the insights you need to identify a few reasons why there’s a hole in your funnel.
It’s challenging to go two weeks without hearing or being asked by someone what the ROI of Facebook is. People use Facebook’s stock price as an excuse and use their “young CEO” as a reason why they don’t trust the Facebook numbers. Excuses aside, the channel works. If you understand what your audience is interested in and know how to connect with them on a meaningful level; you can turn the “Likes” you generate into Dollars, and this post will show you exactly how.
It’s very difficult to find success on social media if you don’t have a strategy in place. There are a few standards that you need to understand before diving into social media and while this post isn’t necessarily focused on sales or conversions it’s the one piece that many businesses still ignore. Identifying the reason WHY you’re doing something is just as important as WHAT you’re doing. This post identifies a few of the key pieces of developing a social media strategy for your business.
If the Mayans are incorrect about the world coming to an end, are you prepared for 2013? If not, this is a site that highlights a few key tactics you’ll need to consider moving forward. This piece highlights how you can better use your social connections and what you can do to expand your network’s reach beyond Facebook and Twitter. This post from Heidi Cohen offers exactly how to go about taking your efforts to the next level in the upcoming year.
Generating relevant, meaningful likes and followers from Twitter and Facebook was easy once upon a time. Now it’s becoming more and more difficult to generate leads that are actually relevant and can be moved into your marketing or sales funnel. This post highlights a few short-cuts that will help you grow these networks in a way that ensures your connections are actually relevant.
Everyone knows how much we love lead generation from Social Media. Lead Generation needs to be baked directly into your social media sales strategy and this post shares three great steps that will help you accomplish just that. Understanding how lead generation can work through social media is a key cornerstone in setting your business up for success in social media. This post will arm you with the ammunition you need to shoot for, and hit your targets.