Roundup of the 6 Best Tools for Outbound Email Prospecting - LeadSift - Steal Leads from Your Competitors
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Roundup of the 6 Best Tools for Outbound Email Prospecting

Posted on 05 Jul
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Traditional outbound lead generation typically involved a dial tone and a mind-numbing array of telephone numbers. Today, it’s more sophisticated – and more digital.

Email has become one of the most important touch-points between your sales team and their prospects. It opens the door to a larger conversation, and can result in long-term nurturing while prospects consider making a purchase.

Here’s a list of our top six favorite outbound email prospecting tools, so you can unlock the fullest potential of your leads.

Outreach

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Outreach is a powerhouse account-based sales platform. It enables sales teams to email, or call, their prospects and learn when is the best time to follow-up. As it focuses on account-based selling, it provides unique multi-persona targeting so your team can reach the right people within a company.

Price: No free trial; starts at $75 per month

Pros:

  • Voice dialler, so you can follow-up with prospects via phone as well as email
  • Salesforce and Gmail integrations
  • Customizable workflows
  • Sales analytics
  • Access to experts in account-based sales
  • Sales automation, which learns when is the best time to send messages to your prospect

Cons:

  • May require training of sales staff in account-based sales best practices, if not already familiar

PersistIQ

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PersistIQ is an outbound sales automation platform that combines intelligent data with the human touch. It enables sales teams to develop personalized outbound email drip campaigns at scale, while leveraging data and automation to deliver the best results.

Price: No free trial; starts at $59 per month

Pros:

  • Highly flexible automation – automate as much or as little of the sales process as makes sense to you
  • Sales analytics
  • Ability to personalize emails while delivering large-scale campaigns
  • Salesforce, Chrome and other web integrations
  • Smart follow-up technology
  • Supports email, calls and other touchpoints

Cons:

  • Does not currently have groups to support multiple teams within the same organization

Close.io

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Close.io helps you close more deals by bringing your sales workflow into one place and requiring no manual data entry. Emails sent and received are tracked automatically, and your sales team can make and receive calls – also tracked – with one click.

Price: 14 day free trial; starts at $65 per user per month

Pros:

  • Lead activity appears as soon as you connect with that lead, so all information is available immediately
  • Automatic data entry
  • Emails can be tracked and sent from either Close.io or your own email client
  • Easy CRM migration tool to bring in leads and sales data

Cons:

  • Reporting may not be as strong as other platforms

Yesware

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Yesware helps sales teams identify the best possible message at every step of the sales process, by analyzing open rates, attachment opens, link clicks and more. It also enables email drip campaign creation, to engage prospects on a consistent basis.

Price: Free trial; starts at $12 per user per month

Pros:

  • Gmail, Salesforce, Outlook integration
  • Provides prescriptive analytics to help sales team make smarter choices
  • Combines email automation with phone dialer and custom email templates
  • Easy-to-use reporting and analytics
  • Fully functional mobile app

Cons:

  • Prescriptive analytics must be added on and may be expensive

toutapp

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Toutapp is a sales platform that enables sales teams to increase their pipeline, drive and close more deals, and manage and forecast using precise data. Reps are able to use email and other methods of communication to reach out to and follow up with leads consistently.

Price:14 day free trial; starts at $49 per user per month

Pros:

  • Integration with Gmail, Outlook, phone and calendar
  • Fast and easy deployment
  • Enterprise-level security
  • Ability to create a sales playbook so that reps have best practices for any situation
  • Robust data and health checks

Cons:

  • Email replies from leads are not pulled into the system; have to use external email client to view

Replyup

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An email-focused sales tool that enables teams to automatically send friendly follow-up emails to prospects until they are answered.

Price: Forever free plan; unlimited plan: $8 per user per month

Pros:

  • Integration with Gmail
  • Easy to use and set up
  • Smart automation stops sending follow-ups once response is received
  • Metrics show how each email was engaged with

Cons:

  • Smaller feature set than other solutions – only offers email automation

So there you have it! Our top six tools for outbound email prospecting. Let us know your thoughts on the tools above, or any other recommendations you have, by tweeting to us at @leadsift.

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1Comment
  • Elva Rivera
    Posted at 02:30h, 28 July Reply

    SalesHandy is also a good option for you outbound email prospecting. It is good sales engagement platform where users can get services like, Email Tracking, Document Tracking, Mail Merge, Template create & Edit etc. https://www.saleshandy.com/ visit on this website and see how it will beneficial for the users.

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