The Social Intelligence Platform for Smarter Marketing
Give your marketing a competitive advantage
This is the most comprehensive consumer research tool you can employ. Forget focus groups, the rich insights of over 100 attributes of your own audiences, buying audiences, your competitors and the industry, will reveal everything you need to guide your messaging, creative, content and strategy. Analysis of over 500 million conversations can answer a lot of questions.Download a Sample Report
Zero in on the unique attributes of your brand's audience or discover audience affinities by identifying interests that drive social action. Collectively, you’ll have an ongoing understanding of the changing composition of your audiences and what moves them.
What do the people look like from a demographic, interest or behavioral point of view that are talking about your competitors' or industry keywords? You have been measuring the keyword mentions of these communities for years on monitoring platforms; it's time to leverage insights about your communities and integrate them into your marketing.
A large Food & Beverage client of a global digital agency needed help with their 2015 Digital Marketing Campaign. The challenge: without an exhaustive customer survey it was extremely difficult to identify and understand the existing customers. Information provided by Traditional Market intelligence tools was too broad and did not provide any actionable insights into their customer base.
Applying proprietary customer profile algorithms, LeadSift was able to identify the unique traits of over 50,000 consumers, group them into tribes, allowing the advertiser to dig deep into their target market’s demographic, psychographic and behavioral attributes to identify a core audience to target.
Using LeadSift’s consumer insights the agency was able to present a detailed marketing strategy for their client in record time. Getting a 360-view of their customers allowed the agency to make concrete suggestions on both the content and media buying strategy.