Summer is wonderful. Vacations, sun, family, beaches, BBQs on the patio… what could be better?
But with all of the fun-in-the-sun activities in the summer, it can be easy to let other things slide – especially social media. Since people are more often out of the office, it is tempting to slow down your social media marketing and focus on getting that great tan.
However, there are some fun and rewarding steps you can take to keep yourself active on social media during the warmer months. And they don’t have to distract from beach day.
Test a new platform
If you’ve been in a Twitter and Facebook rut lately, why not take some time this summer to explore new platforms?
The “big guys” are all well and good, but they can be augmented a great deal by leveraging other networks that you might not instinctually gravitate to – but that your audience is using.
Consider Pinterest or Instagram: Both are highly visual networks that have significant appeal among a variety of demographics.
For instance, did you know that Pinners are also big shoppers? One case study found that 93 percent of Pinners shopped online in the past 6 months prior to the study. And another found that they spend 50 percent more on average than shoppers from other social channels.
Instagrammers are also a potentially valuable group: there are nearly as many Instagram users as there are Twitter users (300 million vs. 302 million), and they’re hugely active, with 2.5 billion Likes daily.
Get creative with a seasonal campaign
Another way to stay productive on social media this summer is to launch a seasonal campaign. These tend to perform well, as consumers get excited over limited-time campaigns and highly-focused themes.
Here are some ideas for a summertime campaign:
- Encourage your community to snap a photo of themselves using your product outside
- Showcase your employees having a company picnic or BBQ
- Share industry-specific summertime productivity tips
- Create content around a big summer blockbuster
- Host a Christmas-in-July sales event
If you haven’t yet optimized the mobile experience your customers have when engaging with your brand, now is the time. After all, your audience is already mobile. Want proof?
- 83 percent of Facebook’s monthly active users (1.133 billion) access the service through their mobile device
- 80 percent of Twitter users are mobile
- More than 75 percent of Pinterest usage takes place on phones or tablets
Summer is the perfect time to test out new mobile strategies on social, from creating landing pages to ensuring that your website is mobile-friendly across all devices.
Tell great (campfire) stories
We all remember the thrill of a scary ghost story told around the campfire as kids. And just because we grow up, it doesn’t mean we grow out of our love of stories.
Yours don’t have to be scary, but why not tell a story or two this summer? Rather than stringing together disjointed tweets or Facebook status updates, weave a brand story that will resonate with your audience and space it out throughout the summer.
Incorporate multimedia and audience participation into the story, and you’ll be well on your way to a spectacular summer storytelling experience.
Get to know your customers better
The days of summer might be hazy, but that doesn’t mean your understanding of your customers has to be.
Take the time to know your customers: discover their likes and dislikes, values and beliefs, intent to purchase and more. You can enrich your contacts by leveraging the LeadSift Consumer Insights API, and use this information to prepare stronger, more targeted and more effective campaigns into the autumn and beyond.