The Social Intelligence Platform for Smarter Marketing
Deliver personalized experiences throughout each consumer’s journey
Reaching and influencing consumers in the digital landscape is a difficult task for today’s marketers. How do you know who they are and when they are primed to make a purchase? LeadSift sifts through millions of conversations from publicly available data to infer and predict consumer’s intent and interests with high accuracy. Once purchase intent is identified, each consumer is tracked through the buying cycle so you can align your marketing efforts with their path-to-purchase.
There are 100,000 members in an audience most receptive to hear from you. That's a lot of individuals passionate about your brand. And they likely will not respond to a generic brand message. LeadSift enables you to personalize messages and track conversations with automated workflow at scale.
One of the largest smartphone makers was having difficulty identifying and targeting relevant consumers through all of the phone-related social media noise to amplify the awareness and education about their latest phone launch to a young tech savvy audience. And it was costing them valuable time sifting through the thousands of updates to find a few that were relevant.
LeadSift searched through millions of daily tweets to identify an audience who were in the buying journey for a new phone or who expressed displeasure with their current one. With advanced filtering, the smartphone maker was able to geo-target the results and focus on a specific target audience with purchase intent.
There was an immediate increase in brand awareness as more users were engaging with their tweets, sharing their posts and favoriting their updates.
Relevant customers identified during campaign41.5%
Click Through Rate4%
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