Engaging in social media can be one of the most effective ways to gain sales intelligence, identify leads, and drive sales. With channels like Pinterest, Instagram and Facebook continuously expanding their features for businesses and advertising, now is as good a time than ever to think about how your business can find and close leads using social media and here are six great ways that you can use social media to create and nurture an effective lead generation system using social media:
1. Blog helpful information
Since we are living in a time when there is information overload, marketers need to ensure that the information they are sharing is relevant to their audience.
Produce how-to content
People look for content that explains in a step-by-step design how to do a specific task. Connect this to your product and develop instructions about how to do something that is relevant to your audience.
Focus on the customers needs on an industry scale
Develop content that is related to your industry, not just your product or business. Presenting content that isn’t all about you can build trust and help customers connect with your brand.
Link to other useful content
It’s not all about you. One way to strengthen your relationship with your leads is to not only create your own helpful content, but also to direct people to other useful information that they may not have found otherwise.
2. Share peer referrals
Word of mouth is an old-school idea but social media has given it a new-school practice. Social media has amplified the effectiveness of word of mouth marketing, allowing anyone to find good, bad and ugly opinions about almost every product or service available.
3. Link back to your landing page for conversion
A landing page is often referred to as a lead conversion page. It’s the webpage that appears as a result of a click to an online ad or link. The landing page promotes a call to action by encouraging the visitor to do something once they arrive and it’s crucial to include links in the content you’re sharing.
4. Promote a strong call to action
If you want someone to do something you have to come right out and ask them to take a specific action.
The most effective call to actions will grab a hold of your attention with attractive and compelling visuals, witty or funny text, and also with an offer you can’t refuse, like special offers and discounts.
5. Promote offers
It’s safe to assume that visitors to your Facebook page and your Twitter followers are at least somewhat interest in your product or service. Use a relevant coupon, discount, or trial offer to encourage them to learn more about you and turn them into a lead.
6. Speak up
Nobody likes to be ignored. Always respond to people when they engage with you. Anytime someone tweets you, comments to your blog, or wants to connect with you, you should respond in return. And do it quickly. This demonstrates that you’re paying attention and that you care. This keeps you engaged with your network and helps you to build your potential leads.