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Brand Intent Index

The Brand Intent Index is a measure of purchase intent in social for brands. LeadSift mines major social networks representing over 500 million posts daily and using over 100 signals from text, network graphs, and metadata and uses machine learning algorithms to classify who a person is, what they are talking about and where in the buying journey they are.
Rank Brand Overall Score Share of Voice Intent Score Score
1. Jeep 35 15.08% RANK 1 13.8 RANK 1 16.06 RANK 10
2. Audi 29 4.79% RANK 9 13.4 RANK 2 28.99 RANK 2
3. Chevrolet 23.3 11.32% RANK 3 8.17 RANK 6 13.99 RANK 14
4. Ford 23.1 14.89% RANK 2 6.13 RANK 9 13.06 RANK 15
5. Lexus 22 3.73% RANK 10 6.6 RANK 10 32.94 RANK 1
6. BMW 21 6.95% RANK 6 10.76 RANK 3 15.04 RANK 11
7. Mercedes 20.8 5.88% RANK 7 6.39 RANK 11 20.75 RANK 5
8. Volkswagon 20.6 3.57% RANK 11 9.67 RANK 5 27.56 RANK 3
9. Nissan 15 5.15% RANK 8 7.07 RANK 7 14.8 RANK 12
10. Toyota 12 9.86% RANK 4 5.93 RANK 13 6 RANK 16
11. Porsche 10 3.37% RANK 12 6.36 RANK 12 14.14 RANK 13
12. Honda 8 8.98% RANK 5 6.75 RANK 8 1.39 RANK 17
13. Chrysler 7 2% RANK 13 3.84 RANK 16 19.64 RANK 7
14. Hyundai 3 1.45% RANK 14 5.79 RANK 14 16.07 RANK 9
15. Jaguar 2.4 1.24% RANK 15 5.51 RANK 15 20.59 RANK 6
16. Volvo 2.2 1.18% RANK 16 3.76 RANK 17 27.5 RANK 4
17. Kia -7 0.55% RANK 17 9.82 RANK 4 17.65 RANK 8
*Maximum Overall Score is 55
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