All Posts By

Sreejata Chatterjee

    How To: Develop A Killer B2B Email Outreach Strategy

    When reaching out to B2B customers, sales teams often send a standard email template to get the ball rolling. This template might (and should) have customizable sections for better personalization, but that personalization often stops at “Name” and “Company,” if only because, along with an email address, that’s all the information they have to go on. This is cold outreach, without any context, and it is actually easier to do than warm outreach in some ways. After all, if a…

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  • 7 Best Marketing Posts of 2015

    With 2015 drawing to a close, we wanted to take some time to reflect on the past year’s best marketing blog posts. There were hundreds of high quality, thoughtful, informative posts…

  • Tips for Personalizing Social Ads

    Personalization is quickly becoming a necessity for any brand looking to succeed in digital marketing. According to a recent survey conducted by IBM, 48 percent of consumers expect on-demand, personalized promotions…

  • Top 5 Video Marketing Campaigns

    Online video now accounts for a massive 50 percent of all mobile traffic. How are you taking advantage of this consumer shift to video consumption? Whether you’ve got a few campaigns…

  • 5 Ways to Brainstorm Ideas for Social Campaigns

    Some people seem to have a never-ending supply of creative, out-of-the-box ideas. They’re always coming up with new campaigns in meetings, delivering creatives that wow the entire office, and dreaming up…

  • Fashionable Social Media Habits to Develop

    From behind-the-scenes at a photo shoot to polished product shots, the fashion industry is leading the way in creative social media campaigns. But not all campaigns are created equal. Some brands…