All Posts By

Madhumanti Debnath

    Customer Success: Why Is It So Important to Be Proactive?

    This week we are featuring an interview with Emily Miller, former Customer Success Manager at LeadSift. Emily discusses LeadSift’s philosophy of listening to its customers, best practices and why championing customer success is part of LeadSift’s DNA. Q: Why is focusing on customer success early on so important? A: At LeadSift, we made sure to develop our product with our customer in mind. Before rolling out a new feature, for example, we would talk to customers first and use their…

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  • Agile Marketing Is Taking the B2B World by Storm

    Have you been hearing the words “agile marketing” in your professional circles yet? If not, you can bet you soon will be – it’s the latest marketing organization trend to hit…

  • Sales Follow-Up Struggles and How to Solve Them

    How good are you at following up after you’ve made that initial sales contact? Follow-up isn’t easy – it can be nerve-wracking to think that you’re “bugging” someone, and you don’t…

  • Building Products the Right Way

    The week, we are featuring an interview with Sreejata Chatterjee Co-Founder and Head of Product of LeadSift. Sreejata talks about lessons learned from not one, but two product pivots, and how…