Social Media is a Gold mine for Marketers.
Identify near/in-market consumers for your product/service.
Understand your consumers for accurate targeting and messaging.
Target users with relevant content.
Your car just won the top safety rating and you want to target customers this would appeal too.
LeadSift scans the social web to identify in-market car buyers.
From the car-buyers LeadSift identifies Mom's living in the US as a potential audience.
You target Mom's using Twitter Tailored Audience with a Safety driven message.